Nokia Internet Communications (NIC) provides world class security appliances to ensure the security, reliability scalability and overall performance of the e-business environment. NIC offers e-businesses the ability to grow profitably and to maintain a competitive edge.

Three core verticals - Retail, Manufacturing and Public Sector

Through an active business development initiative, Anderson Baillie was given the opportunity to pitch for a lead generation campaign within the 3 identified core verticals for NIC - Retail, Manufacturing and Public Sector.

Anderson Baillie devised an integrated campaign utilising both off and on-line mediums to drive registrations for a vertical specific event.

Trusted member of the Nokia Internet Communications marketing team

Anderson Baillie was awarded the business through their ability to manage the whole project through pre show mailer creative to venue selection management including all AV requirements and logistics. The ability to take the pain away and become an extended trusted member of the NIC marketing team was a real bonus.

Generated a solid pipeline of prospects for Nokia Internet Communications

NIC stipulated to Anderson Baillie that the event programme must achieve a minimum of 40 core leads to each event to ensure the programme was to be a success. This target within each vertical campaign was shattered with over 60 attendees to each event generating a solid pipeline of prospects for NIC.

"We chose to work with Anderson Baillie because of their knowledge and experience within the market and their ability to integrate within our team. Their creativity and ability to think of new ideas brought a new flavour to our ideas."

Caroline Oakes, Western European Marketing Manager for NIC

"We are obviously delighted to be working with such a great brand as Nokia, our account team structure proved to be a real benefit to NIC who required a team of people to help deliver an intensive programme of integrated campaigns. We are looking forward to developing the relationship with the NIC team and to ensure we continue to exceed their service requirements."

Philippa White, Account Director, Anderson Baillie Marketing